LinkedIn has become a critical communication and networking tool for professionals the world over. But are you making the most of it? Like any social platform, the key to building and engaging with your network is content, and those fine people over at Social Media Examiner have pulled together an excellent guide on how to improve your LinkedIn engagement.

While we highly recommend spending time working through the piece, the key takeaways are:

Write Text-Only Posts
“Remember that LinkedIn wants to keep users on the platform, and posting third-party links encourages users to go somewhere else. Text-only updates, on the other hand, keep users on the platform so LinkedIn will be much more likely to show that sort of content in the feed.”

Like Your Own Posts
“Liking your own posts helps because people are more likely to interact with content if others have interacted first. Put another way, if the dance floor is empty, it takes guts to be the first person to hop up and start busting a move. But if others are there already, it’s much easier to join the party.”

Engage With Comments
“Pay attention to anyone who takes time out of their day to leave a comment on one of your posts or status updates. Like user comments and post replies to continue the discussion.”

Record and Share Native Video
“In the short-term, native video on LinkedIn is still a novelty and presents an opportunity for you to stand out. It makes sense for LinkedIn to promote this sort of content above other types of update. Give LinkedIn native video a try and see what happens to your engagement.”

If you need feedback and guidance on how to make LinkedIn work better for you, get in touch and let us talk you through the potential this platform provides.