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Navigating The Millennial Minefield

Navigating The Millennial Minefield

March 13, 2017

There is little doubt that connecting with ‘Millennials’ is as important as it is terrifying. For every successful campaign you see, there is another that failed miserably – descending into a storm of online mockery and backlash that winds up doing more harm than good..

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Think Local When You Go Global

Think Local When You Go Global

March 7, 2017

If there has been one clear game changer with the advent of the online marketplace it has been the opening up of truly global opportunities. Whether you are running a consultancy firm or creating bespoke teapots, savvy operators now have an unheralded chance to tap into and service markets anywhere there is demand..

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Take 10: Keywords

Take 10: Keywords

March 2, 2017

Look online and you will find to endless ‘tutorial’ clips covering just about every aspect of building a business. Some are superb, others need to be taken with a grain of salt – to say the least..

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Make It Pretty, Make It Work

Make It Pretty, Make It Work

March 1, 2017

If there is one thing we know about reading online, it’s that big blocks of text simply are not going to cut it. As people sift through what seems like an ever-increasing array of content, studies of reading habits have made it clear you need to capture eyeballs fast – and there are few better ways of doing that than including striking images..

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