Social media can be overwhelming. It has infiltrated every aspect of our lives, work and pleasure. The proliferation of tools is vast, who can keep up?

Like all business activities, we must be strategic when using social media to ensure our time and money is well spent. Here are some interesting insights to the Where & When of social media to help you get the results your business needs.

Be Strategic – Develop a social media strategy

  • Set goals – what do you want to achieve?
  • Listen and learn – learn from what your target market is saying online
  • Measure and adapt – it’s not just about getting likes

Find your audience

  • Helix personas (
  • Create personas (

Find your persona’s place

Sensis Social Media Report – June 2017

Timing can be everything


Sensis Social Media Report – June 2017

Pick the platform


Ref: infographic

Find your voice

  • What is your brand tone? Why?
  • Create examples of message tone (eg. Check this out vs The latest data is now available)

Craft your message

  • What is the outcome you are promising?
  • “People buy end results, they don’t buy products.”

Tell your story

  • Connect with your audience
  • Emotive, personal, authentic

The rise of visual

Our Top 5 tools

  • Canva
  • Boomerang
  • Screen to gif
  • Gyphy
  • Buzzsumo/Feedly

If you need professional advice on social media planning, strategy or implementation, please contact us